Do you Recognize Virtue Signaling?

Do you Recognize Virtue Signaling?

ByMary Louise VanNatta

I’m so generous! I’m so socially conscious! I recycle! I have a diverse team! I changed my Facebook profile picture for “awareness”! Check out any business or organization’s social media or website, and you may see them expounding their “virtues.” These can include claims of environmental friendliness, anti-racism, or COVID-19 safety protocols. Some groups can…

Consumer Behavior – When Are We Getting Back to Normal?

Consumer Behavior – When Are We Getting Back to Normal?

ByMary Louise VanNatta

As COVID-19 restrictions lessen, we might expect to see people rushing to return to their favorite in-person activities. However, research in consumer behavior shows that this isn’t likely. If you ever took Marketing 101, you’ll have seen the “Five Stages of Consumer Adoption” process that includes Awareness, Interest, Evaluation, Trial, and Adoption. Marketing professionals have long…