Managing Your Communications During a Crisis (or a Pandemic)

Managing Your Communications During a Crisis (or a Pandemic)

ByMary Louise VanNatta

By Mary Louise VanNatta, APR, CAE I know, I know, you’ve probably heard all you can stand about COVID-19 or coronavirus.  It’s all we’ve been talking about and thinking about. Our greatest concern is for those who are out of work.  In the communications/public relations arena, we are helping clients craft difficult messages to their…

Building Your Brand in a Digital Age

Building Your Brand in a Digital Age

ByMary Louise VanNatta

In a digital era, your personal brand has never been more important. Look at celebrities who have strong personal brands: LeBron James, Ellen Degeneres, Beyonce. Though wildly different people, they all have clear similarities that have helped them to find success. In your career, it is no different. Having a strong personal brand will help…