G. Harvey Gail Honored with the Ron Schmidt Community Involvement Award from the Oregon Public Relations Society
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G. Harvey Gail Honored with the Ron Schmidt Community Involvement Award from the Oregon Public Relations Society

Salem, OR (Oct. 26, 2022)—Salem public relations professional, G. Harvey Gail, received the Ron Schmidt Community Involvement Award. He accepted the honor at the Oregon Chapter of the Public Relations Society of America (PRSA) Annual Spotlight Awards on October 7. The statewide recognition is named for Ron Schmidt, who served as a press aide to…

VanNatta PR Ranked in Oregon Business Magazine Powerbook
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VanNatta PR Ranked in Oregon Business Magazine Powerbook

Salem, Oregon (Jan. 7, 2021) – VanNatta Public Relations, Inc. (VPR) has been ranked by January 2021 Oregon Business Magazine’s Power Book for Advertising/Marketing/Public Relations firms. This is the ninth time VPR has been included in the Power Book. Compared with other Northwest companies, VanNatta was ranked 15th (based on size) as one of the…

Local PR Firm Recognized for Excellence in Public Relations
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Local PR Firm Recognized for Excellence in Public Relations

VanNatta Public Relation wins five awards from the nation’s leading professional communications organization  VanNatta Public Relations (VPR), a PR and consulting firm in Salem, Oregon, was honored by the Public Relations Society of America Oregon Chapter (PRSA) during their Spotlight Award ceremony.  The company was recognized for five noteworthy PR campaigns in 2019-2020.  VPR has…

SALEM PUBLIC RELATIONS PROFESSIONAL HONORED BY DAILY JOURNAL OF COMMERCE
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SALEM PUBLIC RELATIONS PROFESSIONAL HONORED BY DAILY JOURNAL OF COMMERCE

Mary Louise VanNatta named a Woman of Vision Salem, OR  (Oct. 20, 2020) –  Mary Louise VanNatta, APR, Fellow PRSA is one of the Daily Journal of Commerce’s Women of Vision award winners for 2020. The annual awards honor women who are shaping the built environment in Oregon and Southwest Washington via leadership, mentoring efforts,…

Manage Workplace Chaos by Controlling Circus Energy

Manage Workplace Chaos by Controlling Circus Energy

By Mary Louise VanNatta, APR, CAE Do you sometimes feel you are the ringmaster in your business’ three-ring circus?  Barking orders, keeping the monkeys from creating a ruckus, and the tigers from eating the guests?  Is your environment distracting with multiple acts vying for attention? Some businesses have an improvisational culture and run on “circus…

Mary Louise VanNatta – Local Public Relations Firm CEO Elected to College of Fellows
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Mary Louise VanNatta – Local Public Relations Firm CEO Elected to College of Fellows

Salem, Oregon (August 25, 2020) — Mary Louise VanNatta, APR, CEO of VanNatta Public Relations, was recently selected to join the Public Relations Society of America (PRSA) College of Fellows. The Public Relations Society of America (PRSA) is the nation’s leading professional organization serving the communications community. The college of Fellows is an honorary organization…

Sign of the Time: How to Make Your Signs Count
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Sign of the Time: How to Make Your Signs Count

By Mary Louise VanNatta  Mask required! Stay six feet apart! Don’t run with scissors!  Are you feeling overwhelmed by all the new COVID-19 safety signs? You’re not alone. As regulations are increasing, businesses are adapting. Protecting public health is critical. However, people generally don’t like being told what to (SHOCKING). While you certainly can’t convince…

Managing Your Communications During a Crisis (or a Pandemic)

Managing Your Communications During a Crisis (or a Pandemic)

By Mary Louise VanNatta, APR, CAE I know, I know, you’ve probably heard all you can stand about COVID-19 or coronavirus.  It’s all we’ve been talking about and thinking about. Our greatest concern is for those who are out of work.  In the communications/public relations arena, we are helping clients craft difficult messages to their…

Public Relations Vs. Marketing: Who’s the Boss?
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Public Relations Vs. Marketing: Who’s the Boss?

Even among professionals, the difference between public relations (PR) and marketing is confusing.  There is an ongoing “discussion” between the two disciplines as to which is a branch of which (is marketing a tool of public relations or vice versa?).  Each is vying for the penthouse corner office.  How do we answer the question, which one is…

Word-of-mouth is Not a Marketing Strategy
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Word-of-mouth is Not a Marketing Strategy

I don’t need advertising, marketing or public relations, I get plenty of business leads from “word-of-mouth (WOM).” WOM advertising is an organic way that individual consumers share their experiences with a company. The plethora of online options for reviews magnifies this exponentially. Yet the greatest influence is on those in the customer’s immediate vicinity: friends…

Rise of the Robots? Understanding Technological Unemployment
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Rise of the Robots? Understanding Technological Unemployment

No one works as a bowling pinsetter nor delivers ice anymore. You can even order fast food from a kiosk or check into your hotel room and never talk to a person. There is no doubt that technology has eliminated jobs. Technological unemployment, as it is called, is seemingly inevitable. In some careers, human workers…