By Mary Louise VanNatta Our lives have been taken and shaken and we’ve consumed more media than ever before. As we drift back to our work lives, business communication is going to pivot. Everyone is going to try to convince us that their product or service cares the most, has the best solution, and will…
In today’s economy, reasonable prices and good customer service aren’t enough. Modern consumers value experiences more. Eventbrite, an event promotion website, reports that 78 percent of millennial “would choose to spend money on a desirable experience or event over buying something desirable.” Businesses need to re-evaluate how they deliver value to consumers. In a 1998…
If you’ve spent any time in high school, chances are you’ve encountered a “slacker.” Slackers, while fun and perfectly nice people, do just barely enough work to pass a class (think Jeff Spicoli from the movie Fast Times at Ridgemont). In schools, slackers are fun to have as friends, but now, all grown up, not…
