Consumer Behavior – When Are We Getting Back to Normal?

Consumer Behavior – When Are We Getting Back to Normal?

ByMary Louise VanNatta

As COVID-19 restrictions lessen, we might expect to see people rushing to return to their favorite in-person activities. However, research in consumer behavior shows that this isn’t likely. If you ever took Marketing 101, you’ll have seen the “Five Stages of Consumer Adoption” process that includes Awareness, Interest, Evaluation, Trial, and Adoption. Marketing professionals have long…

Managing Your Communications During a Crisis (or a Pandemic)

Managing Your Communications During a Crisis (or a Pandemic)

ByMary Louise VanNatta

By Mary Louise VanNatta, APR, CAE I know, I know, you’ve probably heard all you can stand about COVID-19 or coronavirus.  It’s all we’ve been talking about and thinking about. Our greatest concern is for those who are out of work.  In the communications/public relations arena, we are helping clients craft difficult messages to their…