VanNatta Public Relation wins five awards from the nation’s leading professional communications organization 

VanNatta Public Relations (VPR), a PR and consulting firm in Salem, Oregon, was honored by the Public Relations Society of America Oregon Chapter (PRSA) during their Spotlight Award ceremony.  The company was recognized for five noteworthy PR campaigns in 2019-2020.  VPR has won eleven PRSA awards in three years.

The Oregon PRSA held its annual event (virtually) on Dec. 3, 2020. The PRSA’s Spotlight Awards draws hundreds of communication professionals to see the best campaigns in the state and honor mentors, young professionals, and lifetime achievement in the industry.

VanNatta PR received five awards for the following successful campaigns:

SPOTLIGHT: Community Relations Campaign for the Reed Ballroom

The Reed Ballroom was once the crown jewel of Salem. Unfortunately, the stately venue was neglected, dated, and underutilized. VPR was hired to implement a community relations campaign to show and tell the ballroom’s story, demonstrate its value to the city, and increase bookings. Under VPR’s guidance, each step of the ballroom renovation was showcased through press coverage, social media management, e-blasts, and events. 

SPOTLIGHT: Public Service Campaign for Salem Fire Foundation – Community Connect

Community Connect allows homeowners to voluntarily share information about their residence with first responders. Having this information before arriving can prepare firefighters to move more efficiently, providing them life-saving seconds and increasing survival chances. VPR was retained by the Salem Fire Foundation to implement a campaign to raise awareness and encourage registration for Community Connect. Under VPR’s guidance, the program was successfully launched and met its goals.

SPOTLIGHT: Branding Campaign for The Reed – “Re-Discover The Reed”

The Reed Opera House is one of the oldest buildings in Oregon. VPR helped it regain its iconic place in the city’s heart and encouraged citizens to fall in love with the property again. Citizens rediscovered how the property ties Salem to its past and is also a part of its future. 

SPOTLIGHT: Event Campaign for TinyFest – TinyFest NW

TinyFest NW is an annual festival in the pacific northwest that features a different way of living: tiny homes. VPR helped promote the event and highlight alternative ways to live small.

MERIT: Community Relations Campaign for Salem Police Foundation – TI Training Simulator

Police officers have faced a very challenging year. Current training exercises and simulations couldn’t fully prepare officers for real-life situations. The Salem Police Foundation retained VanNatta Public Relations to help citizens realize the importance of this training equipment for the city.

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