Rise of the Robots? Understanding Technological Unemployment
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Rise of the Robots? Understanding Technological Unemployment

No one works as a bowling pinsetter nor delivers ice anymore. You can even order fast food from a kiosk or check into your hotel room and never talk to a person. There is no doubt that technology has eliminated jobs. Technological unemployment, as it is called, is seemingly inevitable. In some careers, human workers…

Where is My Mailing List? … And Other Stories from Excel Hell

Where is My Mailing List? … And Other Stories from Excel Hell

No offense to Microsoft, but if you’re still keeping your business mailing and prospect list in Excel, you are certainly in a special place called “Excel Hell.” This is a horrible place filled with lists and worksheets and workbooks and mysterious missing or misaligned columns that will slowly drive you insane. Worst case scenario, your…

How to Manage Your Boss
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How to Manage Your Boss

There are millions of scholarly articles offering a barrage of advice and how-to’s for managing employees. We test personalities, have team building activities, performance appraisals and one-on-one meetings. However, there is another, often overlooked dynamic that can be beneficial to the success of an organization: How do employees manage their boss? “Boss management” is a…

Imposter Syndrome in the Workplace
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Imposter Syndrome in the Workplace

Do you ever worry that someday someone will realize you don’t know what you’re doing?  Are you sure you will be exposed and your clients and colleagues will discover you have been pretending all this time?  You might have “Imposter Syndrome.” Imposter Syndrome, a common issue experienced by many professionals, occurs when an individual has…

VPR Sponsors American Roots Music Festival

VPR Sponsors American Roots Music Festival

We’re proud sponsors of the American Roots Music Festival. Plan to attend Nov. 2. www.americanrootsmusicfestival.com (Salem, OR) Oct. 3, 2019 – In a generation with access to every type of music, traditional American styles like blues and jazz are often overlooked and underappreciated. The nonprofit, Keeping the Arts, is passionate about introducing youth to musical…

VanNatta Public Relations, Inc. Ranked in Oregon Business Magazine 2019 Power Book

VanNatta Public Relations, Inc. Ranked in Oregon Business Magazine 2019 Power Book

Salem, Oregon (Jan. 3, 2019) – VanNatta Public Relations, Inc. (VPR) has been ranked by January 2019 Oregon Business Magazine’s Power Book for Advertising/Marketing/Public Relations firms. This is the seventh time VPR has been included in the Power Book. The company was ranked 26th based on size as one of the leading firms in Oregon…

Mary Louise VanNatta, APR, CAE Honored with PR Lifetime Achievement Award

Mary Louise VanNatta, APR, CAE Honored with PR Lifetime Achievement Award

  (Salem, Oregon) Nov. 8, 2018 – The Public Relations Society of America (PRSA) Oregon Chapter honored Mary Louise VanNatta, APR, CAE, owner, and CEO of VanNatta Public Relations with the (PRSA) Oregon Chapter William W. Marsh Lifetime Achievement Award. The award recognizes her years of excellence in public relations. The Oregon PRSA held the…

VanNatta Public Relations: Keeping a Seat at the Table for 50 Years

VanNatta Public Relations: Keeping a Seat at the Table for 50 Years

“If you’re not at the table, you are probably on the menu,” is a favorite saying of Fred VanNatta. Fifty years after founding VanNatta Public Relations (VPR) in 1967 (formerly named Public Affairs, Inc.), Fred VanNatta has made sure that his company will always be “at the table” representing its clients. VanNatta Public Relations, Inc….

Fred VanNatta Honored with HBA Lifetime Achievement Award

Fred VanNatta Honored with HBA Lifetime Achievement Award

Fred VanNatta spent his working career as housing advocate and governmental affairs representative for the homebuilding industry. On Dec. 1 he was awarded the 2017 Home Builders Association (HBA) Lifetime Achievement Award at the Builder’s Ball in Portland. The Home Builders Association presents the award “in recognition of involvement and leadership in the association, contributions…

VanNatta Public Relations Wins Spotlight Award

VanNatta Public Relations Wins Spotlight Award

VanNatta Public Relations (VPR) brought three trophies back to Salem from the 2017 Oregon Public Relations Society of America’s Spotlight Awards. The yearly event recognizes public relations excellence for practitioners and their clients. The Salem Fire Foundation’s (SFF) “Salem Fire Foundation CPR/AED Training Program for Students” took the top award for Public Service Campaigns. In…

VanNatta Public Relations, Inc. Listed in Oregon Business Magazine POWERBOOK list for PR/Marketing Firm 2017

VanNatta Public Relations, Inc. Listed in Oregon Business Magazine POWERBOOK list for PR/Marketing Firm 2017

VanNatta Public Relations, Inc. Listed in Oregon Business Magazine POWERBOOK list for PR/Marketing Firm 2017 Salem, OR) April 20, 2017. VanNatta Public Relations, located in Salem, Oregon, is listed by Oregon Business Magazine  for Advertising/Marketing/PR in their POWERBOOK issue, for January 2017.  Of the statewide firm listed, VPR was the only one from the Mid-Willamette Valley. Oregon Business Magazine compiles…

Keep Contributors In Your Life

Keep Contributors In Your Life

I recently listened to a presentation from a young woman who attended a leadership conference. As a result of what she learned, she was removing “non-contributors” from her life. I found the concept interesting and decided to investigate the “non-contributor” concept further to see how it might help in business. Contributors at work are people whose…

Mary Louise VanNatta Earns Accreditation in Public Relations

Mary Louise VanNatta Earns Accreditation in Public Relations

New York, NY, (March 8, 2017) – Mary Louise VanNatta, CAE of VanNatta Public Relations, Inc. (VPR) has successfully completed the Examination for Accreditation in Public Relations, entitling her to use APR professional designation. The announcement was made by the Universal Accreditation Board (UAB), a consortium of nine professional communications organizations that directs this competency…

VanNatta PR Office New Location for AED

VanNatta PR Office New Location for AED

VanNatta Public Relation’s building, located at 3340 Commercial ST SE, is one of Salem’s newest locations for an AED (Automatic External Defibrillator). The AED was installed by Willy Giddings, EMT-P of the Salem Fire Department. Mary Louise VanNatta, who serves as the volunteer Executive Director of the Salem Fire Foundation (SFF), received the AED as a thank…

Fred VanNatta Featured in Reagan Election History Book

Fred VanNatta Featured in Reagan Election History Book

Longtime public relations professional, Willamette University graduate and dedicated Salem community member Fred VanNatta is featured in historian Gene Kopelson’s new book, “Reagan’s 1968 Dress Rehearsal,” a publication mapping Ronald Reagan’s presidential campaign enterprise. Referred to as “Reagan’s Oregon 1968 team leader” and headlined as “rock star lobbyist,” VanNatta was mentioned more than 30 times…

VanNatta Public Relations, Inc. Listed in Oregon Business Magazine POWERBOOK list for Top Marketing Firm 2016

VanNatta Public Relations, Inc. Listed in Oregon Business Magazine POWERBOOK list for Top Marketing Firm 2016

(Salem, OR) Dec. 22, 2015. VanNatta Public Relations, located in Salem, Oregon, is listed as one of the top Advertising/Marketing/PR firms in the state by Oregon Business Magazine’s POWERBOOK issue, for January 2016.  Of the statewide firm listed, VPR was the only one from the Mid-Willamette Valley. Oregon Business Magazine compiles a yearly book of lists of…

VanNatta Public Relations, Inc Listed in Oregon Business Magazine Powerbook 2015

VanNatta Public Relations, Inc Listed in Oregon Business Magazine Powerbook 2015

VanNatta Public Relations, located in Salem, Oregon, is listed as one of the top Advertising/Marketing/PR firms in the State by Oregon Business Magazine’s POWERBOOK issue, for January 2015. Partner and CEO Mary Louise VanNatta says, “It is a tremendous honor to be recognized.” While the majority of the firms listed were from the Portland-Metro area,…