Industry News
Positivity vs. Toxic Positivity
In times like these, it’s easy to be negative. When was the last time you heard a positive story on the news? Oregon feels like
Mary Louise VanNatta
July 1, 2020
VPR News
Everybody is Talking To You About COVID-19 – Make sure it’s not just talk
By Mary Louise VanNatta Our lives have been taken and shaken and we’ve consumed more media than ever before. As we drift back to our
Mary Louise VanNatta
April 28, 2020
VPR News
Virtual Meeting Etiquette
As everyone adjusts to a changing way of life, virtual meetings have never been more important. Businesses are switching to this new model in order
Mary Louise VanNatta
April 28, 2020
Industry News
Managing Your Communications During a Crisis (or a Pandemic)
By Mary Louise VanNatta, APR, CAE I know, I know, you’ve probably heard all you can stand about COVID-19 or coronavirus. It’s all we’ve been
Mary Louise VanNatta
March 27, 2020
VPR News
Building Your Brand in a Digital Age
In a digital era, your personal brand has never been more important. Look at celebrities who have strong personal brands: LeBron James, Ellen Degeneres, Beyonce.
Mary Louise VanNatta
March 27, 2020
VPR News
How to Communicate about COVID-19
All companies are now working to communicate with clients and customers about COVID-19. Here is an infographic prepared by the Public Relations Society of America.
Mary Louise VanNatta
March 17, 2020
VPR News
Why Are Millennials So Angry?
Millennials are the 71 million people born between 1981 and 1996. They are entering the workforce, becoming parents, and experiencing life differently than generations past.
Mary Louise VanNatta
February 3, 2020
Industry News
Why Are Baby Boomers So Angry?
Regularly, the PRSA (Public Relations Society of America) publication Strategies & Tactics reports trends in the industry. The Jan. 2020 issue suggests that people are
Mary Louise VanNatta
February 3, 2020
Industry News
How to Stand Out in Your First Year on the Job
Starting a new job can be challenging. There is usually a learning curve as you adapt to the different factors of a new workplace. In
Mary Louise VanNatta
February 3, 2020
Industry News
Achieve Your 2020 Goals by Creating a Ulysses Pact
By Mary Louise VanNatta, APR, CAE Everyone struggles to reach goals and meet deadlines. It’s easy to fall victim to procrastination or to let
Mary Louise VanNatta
February 3, 2020
VPR News
VPR Ranked in Oregon Business Magazine Powerbook 2020
Salem, Oregon (Feb. 13, 2020) – VanNatta Public Relations, Inc. (VPR) has been ranked by January 2020 Oregon Business Magazine’s Power Book for Advertising/Marketing/Public Relations
Mary Louise VanNatta
January 23, 2020
VPR News
VanNatta Public Relations Wins DJC Award for Best Public Relations Firm
VanNatta Public Relations, a PR, event planning, and consulting firm in Salem, Oregon was honored by the Daily Journal of Commerce as the Best PR
Mary Louise VanNatta
November 19, 2019
VPR News
Local PR Firm Recognized for Excellence in Public Relations
VanNatta PR wins again at Spotlight Award Ceremony VanNatta Public Relations (VPR), a PR, consulting, and event planning firm in Salem, Oregon, was honored by
Mary Louise VanNatta
November 19, 2019
VPR News
SOCIAL MEDIA ENVY: Living a Photoshopped Life
I admit it – I love social media. I enjoy seeing people’s pictures, jokes, and life updates. I also like to post and interact frequently.
Mary Louise VanNatta
November 19, 2019
VPR News
The Ostrich Effect
You may have been told not to be an ostrich and “put your head in the sand.” You may even have heard of the Ostrich
Mary Louise VanNatta
November 19, 2019
Industry News
What to Know as a Young Pro
So, you are a new college graduate, an established young pro, or on the hunt for your first “big” job. For most, you are transitioning
Mary Louise VanNatta
November 19, 2019
Industry News
Public Relations Vs. Marketing: Who’s the Boss?
Even among professionals, the difference between public relations (PR) and marketing is confusing. There is an ongoing “discussion” between the two disciplines as to which
Mary Louise VanNatta
November 19, 2019
Industry News
Word-of-mouth is Not a Marketing Strategy
I don’t need advertising, marketing or public relations, I get plenty of business leads from “word-of-mouth (WOM).” WOM advertising is an organic way that individual
Mary Louise VanNatta
November 19, 2019
Industry News
Rise of the Robots? Understanding Technological Unemployment
No one works as a bowling pinsetter nor delivers ice anymore. You can even order fast food from a kiosk or check into your hotel
Mary Louise VanNatta
November 19, 2019
VPR News
Where is My Mailing List? … And Other Stories from Excel Hell
No offense to Microsoft, but if you’re still keeping your business mailing and prospect list in Excel, you are certainly in a special place called
Mary Louise VanNatta
November 19, 2019
